Client
Project brief
Following the success of the 2023 report, Mustek aimed to continue with a creative design. The 2024 report needed to showcase technology and the digital space, while adhering to the theme “Steadfast.” The focus was to present the company as stable and connected, reflecting the synergies behind its ongoing success.
View integrated report here
Project elements
- Integrated Annual Report
- Year-end results advert and booklet
- Interim results advert and booklet
Project insights
Creative direction and design application:
The 2024 Integrated Annual Report presents Mustek as a company that remains “Steadfast” in its mission to embrace innovation and foster connections for long-term success. The geometric design elements, white space, and colour palette convey clarity, structure, and synergy, while the blend of futuristic, gaming and tech elements ensures that the design stays fresh and exciting. This report reflects Mustek’s ability to adapt, grow and create meaningful impact in both business and society, solidifying its place as a dynamo in South Africa’s technology landscape.
Content strategy:
The 2024 design evolved from the previous reports, offering a clean and bold aesthetic with ample white space to enhance clarity. Geometric design elements were used to illustrate how Mustek’s operations are interconnected, creating a visual metaphor for the synergies that drive success. A new colour palette was introduced, complementing the original colours to maintain consistency within the company’s corporate identity.
Illustration and infographic design:
The visual narrative integrates gaming, futuristic, and tech-based imagery, along with infographics, icons, and a distinctive typeface to reflect Mustek’s continued journey toward innovation.