Client
VEON
Project brief
VEON’s 2025 Integrated Annual Report tells the story of a company in transformation – from telecoms operator to digital operator across its frontier markets in Ukraine, Pakistan, Kazakhstan, Bangladesh and Uzbekistan. The report’s narrative centers on VEON’s purpose to “create a better life for all,” carried through milestones like the Nasdaq listing of Kyivstar, the relocation of VEON’s headquarters to Dubai, and the group’s growing investment in AI and digital services for over 520 million people.
Project elements
Integrated Report
Project insights
Bastion partnered with VEON end to end on this report, from concept and design through to Wdesk production, interactive PDF, print, and the online report. The design reflects VEON’s shift toward a digital-first identity – clean, confident layouts built to carry a content-rich report across sustainability, governance, remuneration and performance sections, with a visual language that speaks to connectivity, innovation and opportunity across VEON’s markets. Structured navigation, icon systems and cross-referencing were built in to help readers move fluidly between the group-level story and detailed country and business performance.
- Full concept and design
- Wdesk production
- Interactive PDF functionality
- Print production
- Online report design and build
